SHRINKFLATION WATCHDOG
Same price. Less product.
When a brand quietly shrinks a package without dropping the price, it lands here — with the receipts. 7 cases on the list so far.
Detector status temporarily unavailable · our price database is unreachable right now — the sourced cases below are unaffected
ProductSize changePrice changeWhenSeverity / Source
Mars
Fun-size Halloween box (65 bars)
No Frills (Toronto)
Documented by press
782 g
672 g (-14.1%)
$8.99
$8.99 (no relief)
Jan 2025
medium
Shrunk from 782g to 672g in 2025 — same $8.99, same 65 bars, just smaller bars.
Source: CBC News (2025)Charmin
Ultra Strong toilet paper (24 Mega Rolls)
Documented by press
286 sheets/roll
242 sheets/roll (-15.4%)
$23.82
$26.48 (no relief)
Jan 2024
severe
Shrunk 286 → 242 sheets/roll (-15%) in 2024 — and the price still ROSE; cost per 100 sheets up 31%.
Source: LendingTree study (2024)Doritos
Nacho Cheese tortilla chips (snack bag)
Documented by press
80 g
72 g (-10%)
—
— (no relief)
Jan 2024
medium
Shrunk from 80g to 72g in 2024 — same price, same-looking bag, 10% fewer chips.
Source: CBC News (2024)Post
Honeycomb cereal (family size)
Documented by press
595 g
525 g (-11.8%)
—
— (no relief)
Jan 2023
medium
Shrunk from 595g to 525g in 2023 — ~12% less for the same price, in a taller, slimmer box.
Source: CBC News (2023)Häagen-Dazs
Vanilla ice cream tub
Documented by press
500 ml
450 ml (-10%)
—
— (no relief)
Jan 2023
medium
Shrunk 500ml → 450ml in 2023 — and dropping under 500ml means GST/HST now applies, so you pay more tax for less ice cream.
Source: The Globe and Mail (2023)Wheat Thins (Mondelēz)
Original crackers
Documented by press
200 g
180 g (-10%)
—
— (no relief)
Jan 2023
Folgers
Classic Roast ground coffee (canister)
Documented by press
51 oz
43.5 oz (-14.7%)
—
— (no relief)
Jan 2022
medium
Shrunk 51oz → 43.5oz in 2022 (~15% less) while keeping the "up to 400 cups" claim — blamed on new roasting tech.
Source: Mouse Print* (2022)FEATURED CASEDocumented by press
Mars Fun-size Halloween box (65 bars)
Shrunk from 782g to 672g in 2025 — same $8.99, same 65 bars, just smaller bars.
782 g
BEFORE
$8.99
→
672 g
AFTER
$8.99
SIZE
-14.1%
VERDICT
No price relief
CONSUMER ALERT
How to spot it
Brands rarely announce size changes. Watch for these signs:
- 01."New look" labels often distract from a reduction in volume or weight.
- 02.Taller but thinner bottles — they look the same on the shelf but hold 15% less.
- 03.Check the unit price ($/100g). It's the only number that doesn't lie.
"We aren't raising prices, we're just evolving our packaging." — Every corporate PR team, probably.